From Corporate Leader to Transformational Coach

With over 25 years of leadership experience, I founded TransforMaze NLP Coaching and Hypnotherapy to help individuals and businesses navigate challenges and achieve lasting success. Combining my passion for transformation with expert knowledge in NLP and hypnotherapy, I am dedicated to empowering clients to unlock their full potential and live more fulfilling lives.
MY JOURNEY
With over 25 years of experience in leadership across various industries, I have had the privilege of managing, mentoring, and coaching incredible teams and individuals. Throughout my career, I saw the profound impact that clarity, mindset, and personal strategies can have on performance and growth. These experiences shaped my desire to help others not just succeed, but truly thrive in both their personal and professional lives.
In 2025, I founded TransforMaze NLP Coaching and Hypnotherapy to share my knowledge and passion for transformation. Having witnessed the changes and challenges that emerged post-2020, I realised that many individuals and businesses needed a fresh perspective and a guiding hand to navigate the complexities of life. Through NLP and hypnotherapy, I now dedicate myself to helping clients unlock their potential, gain clarity, and lead lives filled with purpose, productivity, and peace.
– 25+ Years of Leadership: Extensive experience in managing, coaching, and mentoring across multiple industries.
– Passion for Transformation: Founded TransforMaze to help individuals and businesses overcome challenges and achieve lasting success.
What This Means for You
By working with TransforMaze, you’ll gain access to personalised coaching designed to help you navigate challenges and unlock your true potential. With over 25 years of experience, I provide proven strategies that foster clarity, confidence, and growth in both your personal and professional life.
Through NLP and hypnotherapy techniques, we’ll work together to break through mental barriers, improve performance, and create lasting change. My goal is to empower you to find the path to success and fulfilment, no matter where you are in your journey.
A Lifelong Learner
I believe that personal and professional growth is a continuous journey. As a lifelong learner, I am constantly evolving, expanding my knowledge, and refining my skills to better serve my clients. With each new challenge, I gain valuable insights that I can share to help you navigate your own path to success. This commitment to learning allows me to stay at the forefront of coaching, NLP, and hypnotherapy, ensuring that you receive the most effective and up-to-date strategies for transformation.

I was stuck in a maze of indecision and self-doubt until I started working with Erica. Her NLP Life & Wellness Coaching gave me the tools to overcome personal challenges and achieve goals I once thought were impossible. I now feel empowered and focused on a path I truly believe in.
Sarah W
I was stuck in a maze of indecision and self-doubt until I started working with Erica. Her NLP Life & Wellness Coaching gave me the tools to overcome personal challenges and achieve goals I once thought were impossible. I now feel empowered and focused on a path I truly believe in.
Layla Gordon
As a small business owner, I’ve faced many challenges, but Erica’s NLP Business Coaching has been invaluable. The strategies she provided have not only improved my decision-making but also helped me lead my team with greater clarity. Our business is now more productive and thriving!